The best way to get better at anything is to practice. Writing is a skill that can be improved by doing more of it. The more you write and challenge yourself, the easier your various freelance assignments will be. You can start improving your copywriting skills by reading several different examples of content you’d like to write. Seeing how other experienced writers format their material, the tones that they use, and their organizational structure will get you better acquainted with the content. Reading others’ work will also give you ideas for how to write your own articles better.
After studying some examples, you’ll be ready to jump right in and practice writing content for yourself. This can be done by creating your own prompts to write about or finding some online. You can also practice by starting your own blog about a topic of your choosing.
Starting your own blog gives you the opportunity to routinely practice writing content. Brainstorm some ideas of topics that you’re passionate about to decide what your blog should be about. You’re more likely to want to write about topics that you are interested in. Creating a blog is a great way to get comfortable writing and publishing content, while also gaining an audience. A blog will also act as your portfolio, which will come in handy when you’re applying for freelance writing jobs. Many clients will want to see examples of your previous work before hiring you. They want to see what kind of content you’re capable of and get an idea for how you’ll go about their project for you.
Blogging is a platform to build credibility and authority on a subject. Readers will see you as an expert about topics you write about and trust that you are knowledgeable. From here, you can share your blog posts on social media with your followers. Creating content for social media gives followers something to share. People are more likely to share a blog post than ads or a sales page, so this is a good way to gain some exposure. Getting your name out there and sharing content will lead to more traffic on your blog.
Building an online presence through blogging will also benefit you as a freelancer. Having an online presence means that people can easily find you and your work online. Being easy to find will help in gaining writing jobs from clients. They will also get a sense of who you are based on the content you decide to share on the blog, so don’t be afraid to show your personality and show them what you are interested in. Gaining a client’s trust and showing that you’re real and trustworthy will help build a good reputation. Sharing your passions online with other people can be beneficial in building connections.
