Many freelancers may not think it’s necessary to create a website for their business, but we want to reframe this mindset. Think about how you utilize websites in your personal life. Maybe you’re searching for a business coach or a mentor that specializes in helping freelancers kickstart their journey. You find two individuals that pique your interest, one with a social presence and the other with social channels and a fully developed website. Even if its subconsciously, you’re more apt to opt for the coach that has a website. Why? It looks more professional, gives the appearance that they are more established and credible, and radiates confidence.
This is exactly how you want your clients to feel about you. So, let’s chat through where to start.
While there are designers that could create a website for you, if you’re early in your journey, you might not have the funds to invest here. That’s perfectly fine! There are plenty of platforms that have all the tools and resources necessary to do this yourself.
Squarespace, WordPress, and Wix are a few of the website builders available. When you visit these platforms, you’ll be able to see the capabilities and features they offer. Many of these sites also provide templates for purchase that allow users to essentially drag and drop their content and imagery.
Helpful tip: If you’ve ever stumbled upon someone’s website and loved how it was designed, scroll to the bottom. It will either have a name of a designer who created the page or, if a DIY, the platform it was created on. This can help you decide which website builder is best for you.
Think of a website like a more extensive portfolio. It gives users the opportunity to showcase more of their work and professional background than some freelancing profiles allow. Content can include:
1. A bio that displays your personality, describes the services you offer, why you’re passionate about your line of work, etc.
2. A page that explicitly lists your services and the associated rates.
3. Past work samples. Include examples that cover a range of available services.
4. Reviews and client testimonials. Potential clients love to see what others have to say about your work, as this makes them more confident in their choice to hire you.
5. Contact information.
6. Links to social platforms. Another way for clients to vet you.
If you don’t think you have the time to spend on creating a website just yet, take advantage of the simplistic website tool on RitersBlock. Users are able to create a full portfolio in less than five minutes by filling out an easy-to-use form. From this, RitersBlock will automatically create a comprehensive website that showcases your creativity and service offerings. The portfolio will feature a headshot, past work, bio, social channels, and more. Freelancers also have the option to be included in RitersBlock’s robust marketplace, which allows potential clients to easily find freelancers based on specialty.
